Rockar Land Rover uses cookies to improve your car buying experience. Find out more
Not those naughty but nice cookies we all love to eat - we’re talking about very small text files that are stored on your computer when you visit certain web pages.
It's important to understand that cookies can't harm your computer. We use them to improve your experience of the site and also to help us identify and resolve errors within our site. We also use them and some clever tools to provide us with information in an anonymous form that helps us provide the right products and experience for our customers.
To order products on Rockar, you do need to have cookies enabled. If you don't, you'll still be able to browse the site and use it for research purposes but you will miss some of the website features. Most web browsers have cookies enabled, but see Managing Cookies below for further help to turn them on or off should you need to.
Want to find out more about Cookies in general – then visit: - http://www.allaboutcookies.org
To make full use of the online shopping and personalised features on Rockar, your computer, tablet or mobile phone will need to accept cookies, as we can only provide you with certain personalised features of this website by using them.
Our cookies don't store sensitive information such as your name, address or payment details: they simply hold the 'key' that, once you're signed in, is associated with this information.
Our site uses a mixture of session and persistent cookies. Session cookies operate from the moment that you log into our site until the moment you log off – once you do, they are deleted. Persistent cookies are not deleted after each session. Our cookies fall into 4 main types:
Third party cookies may also be used in our website by approved organisations to provide services on our website (eg Youtube, Facebook, Twitter, Linkedin).
However, if you'd prefer to restrict, block or delete cookies from Rockar, or any other website, you can use your browser to do this.
Our organisation utilises Force24’s marketing automation platform.
Force24 cookies are first party cookies and are enabled at the point of cookie acceptance on this website. The cookies are named below:
They allow us to understand our audience engagement thus allowing better optimisation of marketing activity.
f24_autoId – This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months . Non-essential, first party, 10 years, persistent.
f24_personId – This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. Non-essential, first party, 10 years, persistent.
The information stored by Force24 cookies remains anonymous until
The Force24 cookies will remain on a device for 10 years unless they are deleted.
Other Tracking
We also use similar technologies including tracking pixels and link tracking to monitor your viewing activities
Device & browser type and open statistics
All emails have a tracking pixel ( a tiny invisible image ) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.
Link Tracking
All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference help us identify who clicked an email for statistical purposes.